Iyengar, S. S., & Lepper, M. R. (2000).  When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 79(6), 995–1006.
https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20%282000%29.pdf

This experimental study shows that when people are given too many options, they feel more stressed, less satisfied, and less confident in their decisions. Participants who were offered fewer choices made clearer decisions and felt more satisfied with their selections. This research supports Amoriah’s use of a Decision Dashboard, curated concept reveals, and the “Decide” stage of the Amoriah Process by confirming that structured choice reduces decision fatigue during complex planning situations such as Indian weddings.

Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Festival and special event management (6th ed.). Wiley.
This textbook explains how large-scale events often fail when communication is scattered, roles are unclear, and production timelines are not properly synchronized. It emphasizes centralized communication systems, clear leadership structures, and formal planning schedules as essential tools for successful event execution. This source directly supports Amoriah’s Vendor & Communication Department, Event Flow & Production Department, and the “Create” stage of the Amoriah Process.

Getz, D. (2012). Event studies: Theory, research and policy for planned events. Routledge.

 This book explains that planned events are multi-stakeholder experiences involving guests, planners, suppliers, families, and communities. It highlights the importance of emotional experience, guest satisfaction, and memory creation as central outcomes of successful events. This source supports Amoriah’s Hospitality & Guest Management Department, the “Listen” and “Relive” stages of the Amoriah Process, and the emotional design of the Client Journey.

Shone, A., & Parry, B. (2013).  Successful event management: A practical handbook (4th ed.). Cengage Learning.

This handbook explains the practical execution of live events, including production scheduling, staffing, logistics, risk management, and on-site supervision. It emphasizes that delays and confusion often occur when timelines are not synchronized and when responsibility is not clearly assigned. The authors highlight the need for real-time coordination, backup planning, and operational leadership during live events. This source supports Amoriah’s dual event-manager execution model and the operational structure of the Event Flow & Production Department.