{"id":122,"date":"2025-12-05T20:07:11","date_gmt":"2025-12-06T01:07:11","guid":{"rendered":"https:\/\/amoriah-dev.trubox.ca\/?page_id=122"},"modified":"2025-12-05T20:07:23","modified_gmt":"2025-12-06T01:07:23","slug":"vision-research-gaps","status":"publish","type":"page","link":"https:\/\/amoriah-dev.trubox.ca\/?page_id=122","title":{"rendered":"Vision &amp; Research Gaps"},"content":{"rendered":"\n<div class=\" wp-block-cover alignfull eplus-wrapper\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#0a2318\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1536\" class=\"wp-block-cover__image-background wp-image-62\" alt=\"\" src=\"https:\/\/amoriah-dev.trubox.ca\/wp-content\/uploads\/sites\/3679\/2025\/11\/ChatGPT-Image-Nov-17-2025-09_26_02-PM.png\" data-object-fit=\"cover\" srcset=\"https:\/\/amoriah-dev.trubox.ca\/wp-content\/uploads\/sites\/3679\/2025\/11\/ChatGPT-Image-Nov-17-2025-09_26_02-PM.png 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wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=42\"><span class=\"wp-block-navigation-item__label\">ABOUT US<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/\"><span class=\"wp-block-navigation-item__label\">AMORIAH<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=80\"><span class=\"wp-block-navigation-item__label\">CONTACT<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=55\"><span class=\"wp-block-navigation-item__label\">The Amoriah Experience<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=76\"><span class=\"wp-block-navigation-item__label\">The Challenge We Solve<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=101\"><span class=\"wp-block-navigation-item__label\">Theory Mapping Tables<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Gaps_in_Current_Research\" >Gaps in Current Research<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Gap_1_Sudden_Delays_That_Cannot_Be_Planned\" >Gap 1: Sudden Delays That Cannot Be Planned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Gap_2_Decisions_Made_by_the_Whole_Family_Not_One_Person\" >Gap 2: Decisions Made by the Whole Family, Not One Person<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Future_Direction_of_Amoriah\" >Future Direction of Amoriah<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Short-Term_Deepening_the_Website_Digital_Framework\" >Short-Term: Deepening the Website &amp; Digital Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Mid-Term_From_Creative_House_to_Full_Production_House\" >Mid-Term: From Creative House to Full Production House<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/amoriah-dev.trubox.ca\/?page_id=122\/#Long-Term_Expansion_Through_Branch_Offices\" >Long-Term: Expansion Through Branch Offices<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Gaps_in_Current_Research\"><\/span>Gaps in Current Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" eplus-wrapper\"><\/p>\n\n\n\n<h6 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Gap_1_Sudden_Delays_That_Cannot_Be_Planned\"><\/span>Gap 1: Sudden Delays That Cannot Be Planned<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p class=\" eplus-wrapper\">Research explains that delays happen when schedules are not properly matched and tasks depend on each other (Shone &amp; Parry, 2013; Allen et al., 2011). However, most of these studies are based on events that follow fixed and predictable schedules. In Indian weddings there are many variables that can change plans unexpectedly; rituals may extend, weather changes, guests may arrive late, or families may change their minds at the last moment. At present, there is very little research that clearly explains how planners should manage such unexpected, real-time changes in emotional and ritual-based weddings. This makes time control one of the weakest areas in current wedding planning research.<\/p>\n\n\n\n<h6 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Gap_2_Decisions_Made_by_the_Whole_Family_Not_One_Person\"><\/span>Gap 2: Decisions Made by the Whole Family, Not One Person<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p class=\" eplus-wrapper\">Most decision-making theories, including choice overload, are based on how one person makes decisions (Iyengar &amp; Lepper, 2000). but in Indian weddings decisions are made by entire families, not just the couple. Emotional pressure, respect for elders, and cultural expectations often create tension and conflicts during planning. Very little research clearly explains how this group-based emotional decision-making affects wedding planning and execution. Because of this gap, many planning problems are still treated as technical issues, even though they are often rooted in family emotions and conflicts.<\/p>\n\n\n\n<h3 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Future_Direction_of_Amoriah\"><\/span>Future Direction of Amoriah<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h6 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Short-Term_Deepening_the_Website_Digital_Framework\"><\/span>Short-Term: Deepening the Website &amp; Digital Framework<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p class=\" eplus-wrapper\">The immediate next step for Amoriah is to develop the website into a more interactive process-based platform. Each stage of the Amoriah Process will be converted into dedicated digital sections and functional buttons such as inquiry booking, concept approvals, timeline tracking, and decision documentation. The goal is to transform the current concept-based website into a semi-functional planning interface that visually demonstrates how clients move through the Amoriah system. This phase focuses on clarity, transparency, and strengthening the client\u2019s understanding of how the process actually works.<\/p>\n\n\n\n<h6 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Mid-Term_From_Creative_House_to_Full_Production_House\"><\/span>Mid-Term: From Creative House to Full Production House<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p class=\" eplus-wrapper\">Once the creative and coordination model is stabilized, Amoriah will begin internalizing production resources instead of relying only on outsourced vendors. This includes in-house ownership or exclusive control of lighting, truss, sound, and stage production systems. Building in-house production allows greater creative freedom, stronger quality control, faster execution, and reduced dependency on external vendors. At this stage, the focus will also be on gathering consistent clients, developing long-term vendor relationships, and stabilizing revenue through repeat luxury wedding engagements.<\/p>\n\n\n\n<h6 class=\" wp-block-heading eplus-wrapper\"><span class=\"ez-toc-section\" id=\"Long-Term_Expansion_Through_Branch_Offices\"><\/span>Long-Term: Expansion Through Branch Offices<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p class=\" eplus-wrapper\">After establishing a stable base in Pune, Amoriah\u2019s long-term growth will follow a branch-based expansion model, starting with Mumbai and later Delhi. These cities represent high-demand luxury wedding markets and provide access to premium venues, vendors, and clientele. Each branch will operate under the same Amoriah design and operational framework while adapting to local cultural and logistical factors. Over time, this multi-city presence will allow Amoriah to become a nationally recognized luxury wedding creative and production house.<\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3339,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","editor_plus_copied_stylings":"{}","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/users\/3339"}],"replies":[{"embeddable":true,"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122"}],"version-history":[{"count":1,"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=\/wp\/v2\/pages\/122\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/amoriah-dev.trubox.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}